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New Ventilation Technology by Friis Solves Age-Old Coffee Mystery

World’s Second Largest Commodity Now Stays Fresh in Home Storage

Springville, Utah, January, 26, 2010 – Friis, Inc.™ (http://www.friiscoffee.com), developer and designer of premier coffee products, announced today the Friis Coffee Savor™ home storage canister has solved an age-old coffee mystery using new ventilation technology.  Second only to crude oil in world trade, coffee is the largest commodity with 1.6 billion cups consumed around the globe everyday.

For generations, people have been searching for the best way to store coffee.  Today, more than 90,000 Internet searches for “coffee storage” occur every month in an effort to identify how to keep coffee fresh.

“The age-old problem is coffee storage, and there’s never been a greater need than now to solve the mystery of how to keep coffee fresh,” said Arthur Wing, President of Wing Enterprises, owner of Friis, Inc.  “In the U.S. alone, 4 out of 5 Americans drink coffee and 75% of total cups of coffee consumed are home brewed.  The Friis Coffee Savor is ideal for home use, keeping coffee beans and grounds fresh longer.”

Addressing the worldwide problem of less-effective coffee storage options that cause coffee to go stale too quickly, Friis developed new ventilation technology to preserve the flavor of rich tasting coffee.  Designed to release CO₂ gases generated in the coffee roasting process, the patented Friis Freshness Valve™ properly vents away the flavor-degrading culprit.  The Friis Coffee Savor is the first canister in the world to include the innovative valve in its coffee storage solution which blocks out moisture, light and air in addition to venting the destructive CO₂ gases.

A video of the Friis Coffee Savor can be viewed at http://friiscoffee.com/commercials.

“Coffee shippers and food companies use basic ventilation components to keep coffee fresh until it reaches the consumer, but once the package is opened, a new storage problem is created,” said Keith Emmel, Inventor of the Friis Coffee Savor.  “The Friis Coffee Savor, which contains the Friis Freshness Valve, is the first canister to eliminate the four main causes of flavor loss and is specifically designed for home coffee storage.  In less than one week, consumers taste the marked difference in their coffee’s flavor when they store it in the Friis Coffee Savor compared to its original package.”

The Friis Coffee Savor was recently awarded the Most Innovative New Product by CoffeeTalk Magazine during Coffee Fest Seattle 2009, the world’s most prestigious and best-attended tradeshow for specialty coffee.

The ultimate storage canister for the home, office, or anywhere coffee is brewed, the Friis Coffee Savor can be purchased online for less than $25 at www.friiscoffee.com.

Note to Editors: photos, video, spokespersons available upon request.