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Holiday Coffee Gift Solves Coffee Lovers’ Dilemma

Affordable, award-winning, first-of-its-kind storage canister keeps coffee fresher longer by eliminating the four main causes of flavor loss in whole bean and ground coffee.

“With 160+ million coffee drinkers in the U.S., everyone knows a coffee lover and nearly all admit frustration over ways to store coffee so it doesn’t become bitter and stale,” said Keith Emmel, Inventor of the Friis Coffee Savor™ canister, www.friiscoffee.com. 

“The shelf life of coffee is actually shortened by today’s popular, yet problem-causing storage methods,” said H. Arthur Wing, President of Wing Enterprises, owner of Friis, Inc.  “Coffee storage options based on long-held, common misconceptions such as storing coffee in the freezer or its original package cause coffee to go stale faster.  The Friis Coffee Savor makes a great holiday gift for anyone’s favorite coffee lover because simply put, it keeps coffee fresher for longer.”

A video of the Friis Coffee Savor can be viewed at http://friiscoffee.com/commercials.

All forms of coffee, both whole bean and ground, have been roasted.  The roasting process caramelizes the sugars in coffee beans and forms essential oils.  These sugars and essential oils give coffee its varying flavor and aroma profiles. 

After roasting, four external factors break down and degrade the original flavor coffee drinkers love—CO₂ gases, moisture, light and air.  The key to rich tasting coffee is limiting the effects of these external forces through proper storage.  The Friis Freshness Valve™ vents away trapped carbon dioxide gas created during the roasting process and the Friis Coffee Savor blocks out moisture, light, and air to seal in flavor.  In less than one week, consumers can taste the Friis difference.

The Friis Coffee Savor™ was recently selected by the coffee industry’s leading publication—CoffeeTalk—as the Most Innovative New Product during Coffee Fest Seattle 2009, the world’s most prestigious and best-attended tradeshow for specialty coffee.

A great gift for under $25, the Friis Coffee Savor is ideal for use at home, the office, R.V. or anywhere coffee is brewed.  The Friis Coffee Savor can be purchased online at www.friiscoffee.com.

Note to Editors: photos, video, spokespersons available upon request.