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Coffee Experts Award Most Innovative Product to Friis

PRESS RELEASE                                               FOR IMMEDIATE RELEASE

Coffee Experts Award Most Innovative Product To Friis Coffee

New Coffee Storage Canister Receives National Acclaim
from Coffee Talk Magazine at Coffee Fest Seattle 2009

Springville, Utah, October 7, 2009 – Friis, Inc.™ (http://www.friiscoffee.com), developer and designer of premier coffee products, was awarded Most Innovative New Product by CoffeeTalk Magazine at Coffee Fest, the world’s most prestigious and best-attended tradeshow for specialty coffee.

The Friis Coffee Savor™ was selected by the coffee industry’s leading publication—CoffeeTalk—as the most innovative product during Coffee Fest Seattle 2009.

A video of the Friis Coffee Savor can be viewed at http://www.friiscoffee.com/commercials.

Available for less than $25, the Friis Coffee Savor™ is the only coffee canister in the world to eliminate the four main causes of flavor loss in whole bean and ground coffee—trapped CO2 gases, moisture, light and air.

“One of the most exciting aspects of Coffee Fest is our selection of the most innovative new coffee product,” said Miles Small, Editor of CoffeeTalk Magazine. “The Friis Coffee Savor is the deserving recipient of this year’s award because it’s the first storage solution that addresses all the reasons why coffee goes stale too quickly.”

The roasting process that creates the rich, full flavor coffee drinkers love also generates carbon dioxide gases. When these gases are trapped, they rapidly degrade and break down flavor and freshness. The Friis Coffee Savor is the only coffee storage canister with a built-in freshness valve to properly vent away CO2 gases while blocking out moisture, light and air.

“It is a great honor for the Friis Coffee Savor to be recognized by coffee experts as the most innovative new product, “ said H. Arthur Wing, President of Wing Enterprises, owner of Friis, Inc. “No one cares about coffee more than Coffee Talk Magazine, and we couldn’t ask for a better recognition. The Friis Coffee Savor works; it keeps whole bean and ground coffee fresher for longer than any other product on the market. And the best part, consumers taste the Friis difference in under one week.”

Ideal for the home, office, R.V. or anywhere coffee is brewed, the easy-to-use, affordable and sleek Friis Coffee Savor can be purchased online at www.friiscoffee.com.