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Art of Flavor

The Art of Flavor



Roasting coffee beans is both science and art. Using temperature and time, the roastmaster crafts the desired aroma, flavor, and body. Whether you brew at home or buy from a store, your coffee has been roasted. 

The roasting process caramelizes the sugars in coffee beans and forms essential oils. These sugars and essential oils give coffee its varying flavor and aroma profiles. After roasting, multiple external factors break down and degrade the original flavor you love.


The Four Factors of Lost Flavor



   bulletpoint.png  The key to rich, full-flavored coffee is limiting the effects of these external forces through           proper storage. 

Your coffee loses flavor with exposure to light, air, moisture, and carbon dioxide released after the roasting process. The Friis Coffee Vault keeps your coffee fresh by locking in flavor while blocking out light, air and moisture. The Friis Freshness Valve vents away flavor destroying CO2 gas. When stored in a cool, dry place, your coffee stays fresh longer.


The patented Freshness Valve is the key to eliminating trapped CO gas. The valve is constructed with a unique filter that allows carbon dioxide gas to pass through without allowing oxygen or other gases back in. This one-way valve removes the trapped gas that breaks down and destroys coffee flavor over time.

All coffee is roasted, both whole bean and ground. This roasting process heats the coffee bean and caramelizes the sugars in coffee. It is this roasting process that creates the flavor degrading gas. Coffee is perishable much like fruit, milk or bread -- keeping coffee fresh is very important. Without a freshness valve coffee can not be kept fresh.

With Friis, save money and keep your coffee fresh.

Before You Brew Your Coffee... Store It Properly.


Learn more about the Friis Freshness Valve Here


The Complete Coffee Storage Solution



Keeps up to 16 oz (1 lb) (453 g) of whole bean or ground coffee fresh.

Learn more about the exclusive Friis Freshness Valve, the Coffee Vault and other unique Friis products HERE

Discounts for two or more. Buy one for each of your favorite flavors.